About Bill Dettman,
Founder / Director of Sales And Marketing
Bill Dettman has been a marketing revolutionary for nearly three decades. Initially he built a dynamic online direct-response company (PSSL) that he sold in ‘04, and in the last few years, he has focused entirely on the revolution that’s taking place in Internet Marketing.
“The web is a giant flattener of all marketplaces–it is the ultimate marketing machine,” Bill said. “And because the web makes it so much more efficient to spread information, it poses a great opportunity for savvy marketers, but on the other hand, results in lost business opportunities for others.”
This is especially true in professional service and niche product businesses. “It has never been easier to search for real estate, products or services online,” Bill said. “Today’s business professionals should be more paranoid now than they've ever been, because they have never been so vulnerable to new competition, or to old competitors that will successfully make the transition to digital marketing before they do themselves!”
New Marketing Rules: Don't Push!
Bill believes that to connect with today’s prospects and clients, you need to stop pushing your message out, and instead, pull your clients in. The rules of marketing have changed dramatically and the key to winning is to use this to your advantage.
“It’s important to stop wasting time and money by blasting the world with marketing that nobody cares about or websites that aren’t ‘sticky’ with prospects. Consider instead creating marketing that enables you to get found and grow profitably, year-after-year in almost any economy,” says Bill.
Bill and his marketing team walk-the-walk every day and are committed to serving each client at the highest level possible by limiting their services to a relatively small number of clients.
Become Remarkable To Stand Out From The Crowd
Bill believes that you need to stand out from your competition by developing a unique and valuable brand that brings in business. Even better, when your brand becomes truly remarkable, your Internet content will spread quickly–far more quickly than pre-Internet days, bringing you even more prospects and clients.
“Marketing has changed rapidly over the past 15 years,” Bill explains. “Looking forward, I predict even more dynamic change during the next five years regarding how businesses and services are found are promoted. Social media, instant access to information, your online credibility (or lack thereof), all combine for either a positive or negative impact on your brand.”
Bill’s philosophy is grounded in a winning strategy. “Today you need a growing pool of qualified leads to generate a growing number of sales. Generating more qualified leads requires a wider array of marketing, without taking away from your bottom line.”
Embracing Change
Those that embrace change will reap the benefits while others that play by the old rules will be granting market share to their competitors.
“Every day in this business is challenging, fun, and different. I get a tremendous amount of enjoyment and satisfaction out of helping people grow their brands and their companies!”
Bill is well respected by his industry peers and works intensely and tirelessly to serve his clients’ needs. His focus on client satisfaction and results are paramount. But for all his successes, Bill remains humble, grateful, and confident that with every new client, he is able to experience the continued satisfaction he has earned of seeing each client succeed at the highest level.
Contact Bill
Bill can be reached at (760) 668-9341 or via email at dettman@mac.com
Bill's Recent Business Resume
- ’06 to Present - Founder / Director of Sales And Marketing: William Dettman And Associates
- ’07 to Present - Founder / Director of Sales And Marketing: YourResortHome.com
- ’76 to ’04 - Founder / CEO: William Dettman Enterprises, California (PSSL.com)