As an entrepreneur and marketing professional for nearly three decades, Bill Dettman built an online direct-response company (PSSL.com) that he successfully sold in ’04. PSSL grew from zero sales at startup to over $30 million in annual sales with up to 20,000 inbound sales calls monthly.
Over the last ten years Bill studied some of the best business models of Internet marketing. During the last five years Bill has focused exclusively on Internet marketing and branding as it relates to growing market share.
“The web is a giant flattener of all marketplaces–it is the ultimate marketing machine,” Bill said. “And because the web makes it so much more efficient to spread information, it poses a great opportunity for digital savvy marketers.” This is especially true in service and niche market businesses. “It has never been easier for consumers to search for products or services online, to find your business or your competitors business,” Bill said.
New Marketing Rules: Don't Push!
Bill believes that to connect with today’s prospects and clients, you need to stop pushing your message out, and instead, develop ways of pulling prospective clients in. The rules of marketing have changed dramatically and the key to winning is to use this to your advantage.
“Marketing has changed rapidly over the past 15 years,” Bill explains. “Looking forward, I predict even more dynamic change during the next five years regarding how businesses and services are found and promoted. Social media, instant access to information, your online credibility (or lack thereof), all combine for either a positive or negative impact on your brand.”
Bill Dettman is the Director of Sales And Marketing for Sheri Dettman And Associates, a resort lifestyle real estate company in the Palm Springs area. Here Bill oversees business planning, budgeting, marketing and advertising for Sheri and her real estate team. Bill also offers marketing consulting services to a variety of companies and service professionals in several industries throughout North America.
“Every day in marketing is challenging, fun, and different. I get a tremendous amount of enjoyment and satisfaction out of helping people grow their brands and their companies!”
Bill Dettman
Direct Phone: (760) 668-9341
